News
November 26 2008 DURA-ACE Di2 wins iF Product Design Award
Shimano’s electronic road racing components DURA-ACE with Di2 technology (Digital Integrated Intelligence) have been rewarded with the iF Product Design Award 2009. This contest is one of the worlds’ leading design competitions, organized by the Internatio...
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October 22 2008 Golden shoes for Olympic Champion Marianne Vos
Olympic champion points race, Marianne Vos (DSB cycling team) receives special made gold SH-R300 Custom Fit road shoes. “These gold road shoes are a reminder of a great race in Beijing. I hope to get some extra morale! Anyhow for next year I will be 100% f...
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October 10 2008 DURA-ACE Di2 for Time Trial and Triathlon
Recently we have announced the electronic road racing components DURA-ACE with Di2 technology. Now an important addition: electronic shifters especially for time trial and triathlon usage. These products eliminate the need to change hand position for shift...
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DURA-ACE meets Di2: Instantly changing gears and minds
Leading in innovation and design, Shimano introduces the highly anticipated electronic road components DURA-ACE with Di2 technology. Coming to market as an addition to the new mechanical DURA-ACE 7900 series, the electronic DURA-ACE 7970 will deliver state...
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Shimano introduces YUMEYA
Shimano has introduced a completely new line up of exclusive products named YUMEYA, which is Japanese for “Dream Workshop”. In the first year, focus is at a state-of-the-art after market kit for SHIMANO XTR. YUMEYA parts are characterized by a lightweight ...
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June 23 2008 Athertons ride new Saint to two rainbow jerseys
This weekend, Downhill mountain bikers Gee and Rachel Atherton each took victory at the UCI Mountain Bike World Championships in Val di Sole, Italy. Both were riding the new Saint components, featuring awesome brake performance and a crispy shift feeling, ...
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June 3 2008 Are you ready to ride SLX?
Shimano introduces a completely new mountain bike group named SLX. Developed for Extreme All Mountain, this groupset excels in terms of durability and high performance. The parts are tough and lightweight and they are real eye-catchers too. SLX targets har...
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June 2 2008 DURA-ACE: “Evolution of Perfection”
Shimano is introducing the new DURA-ACE 7900 series that sets a new benchmark in top-level road racing components. Shimano has combined all of its engineering resources with the latest technology to realize an increased level of perfection that will benefi...
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May 22 2008 "Find your Flow" with the new Saint
The new Saint keeps its basic characteristics like top-level durability and reliability for extreme mountain biking such as Down Hill, Freeriding and Extreme All Mountain. At the same time, this new group is completely different and promises much more. Fur...
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May 22 2008 Shimano and FOX introduce 15mm through axle system
Shimano and FOX introduce a revolutionary 15mm through axle hub system in combination with a 100mm Over Locknut Dimension (OLD), targeted at All Mountain, Cross Country and Marathon usage. Shimano will be providing Deore XT and XTR level hubs as well as a...
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